Privacy Notice
Welcome to the Smart Reach Logistics Privacy Notice. This notice will inform you as to how we look after your personal data.
The notice applies whether you are instructing us to send an item, or where we have been instructed to deliver an item to you, tells you about your privacy rights and how the law protects you.
Our website and services are not intended for children and we do not knowingly collect data relating to children.
Protecting Your Privacy
At Smart Reach Logistics, we are 100% committed to protecting the personal data we process as a business.
For all our services, the data controller — the company that’s responsible for your privacy— is Smart Reach Logistics Limited. ICO registration number Z4921268. Further information on how you can contact us with any questions on how we protect your privacy can be found at the end of this notice.
We have appointed a Data Protection Officer (DPO), Richa Bhuttar, who is responsible for overseeing questions in relation to this privacy notice.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-Party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
The Data We Collect About You
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity Data includes first name, last name, username (email address and assigned user.id) or similar identifier, and title.
- Contact Data includes billing address, delivery address (including safe place locations), What 3 Words locators, email address and telephone numbers.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website and mobile app, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
We do not collect any Special Categories of Personal Data about you (for your information Special Categories of Personal Data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).
How We Use Your Information
We use your information in a number of different ways — what we do depends on the information and our relationship with you. The tables below set this out in detail, showing what we do, and why we do it.
How we use your name and contact details
| Why | Lawful Basis for Processing |
|---|---|
| To register you as a new customer and create an account | Processing is necessary for the performance of a contract |
| Deliver your parcel/package or receive instruction to deliver a parcel/package you are sending | Processing is necessary for the performance of a contract |
| Send you service messages by text and e-mail | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Parcel recipient satisfaction surveys | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Sending you information by text and/or about our products and services | You have given explicit consent or for the purposes of Smart Reach Logistics's legitimate interests |
| Presenting content to you, from the retailer who has instructed us to deliver an item to you | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Fraud prevention and detection | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Capturing your date of birth to perform age verification checks | Processing is necessary to meet our legal obligations |
How we use your financial data
| Why | Lawful Basis for Processing |
|---|---|
| Take payment, give refunds and settle claims | Processing is necessary for the performance of a contract |
| Fraud prevention and detection | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Collect and recover money owed to us | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
How we use your name and contact details
| Why | Lawful Basis for Processing |
|---|---|
| Provide customer service and support | Processing is necessary for the performance of a contract |
| Train our staff | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| Asking you to leave a review or take a survey | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
How we use your usage data
| Why | Lawful Basis for Processing |
|---|---|
| Improve our website | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
How we use technical data
| Why | Lawful Basis for Processing |
|---|---|
| Use of data analytics to improve our website, products/services, marketing, customer relationships and experiences | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
How we use marketing and communications data
| Why | Lawful Basis for Processing |
|---|---|
| To provide direct marketing to you, including notifications of changes to our service | You have given explicit consent |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
| To make suggestions and recommendations to you about goods or services that may be of interest to you | Processing is necessary for the purposes of Smart Reach Logistics's legitimate interests |
How we use cookies and similar technologies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.
Sharing Your Information
We will never sell any of your personal data to a third party.
We share your data with the following categories of companies as an essential part of being able to provide our services to you:
- Companies that you purchase goods or services from, which we deliver to you
- Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
- Professional service providers, such as marketing agencies, advertising partners, and website hosts, who help us run our business
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
- Companies approved by you, such as social media sites
We may provide third parties with aggregated but anonymised information and analytics about our customers that does not identify you.
Protecting Your Data Outside The EEA
We share your personal data within the Smart Reach Logistics Group. This will involve transferring your data outside the European Economic Area (EEA).
Whenever we transfer